Cody Lassen & Associates is a team of nearly a dozen theatre professionals with over 100 years experience working with theatre owners, non-profit theatres, advertising and marketing agencies, studios and individual producers to help them discover how to best position their shows to have the best chance of financial and critical success.
We also produce our own projects, and together have presented over 30 Broadway and 10 off-Broadway and regional productions.
By combining forces and diverse backgrounds and skill-sets, we're able to provide your theatre or production on-demand expertise at each step of the process: from full service executive producing to strategy and consumer insights to pricing and marketing.
Some of the services we offer:
- Key art, ad and tagline testing
- Market sizing
- Initial and dynamic pricing strategy
- Audience surveys and focus groups
- Awareness and attitude tracking
- Advertising effectiveness